In today’s HR Pulse, gain insight into how:

• Leveraging employees' lived expertise can foster deeper inclusivity and innovation in your workplace.

• Using Google Business Profile can dramatically reduce hiring costs and boost local candidate engagement.

• Recognizing your real talent competitors beyond industry boundaries helps you attract top-quality candidates.

These articles are penned by members of Forbes Human Resources Council, a community of successful human resources leaders on a mission to inspire.

Let’s dive in!

Why "Lived Expertise" Is Your DEI Game-Changer

As companies reevaluate their diversity strategies, recognizing and valuing employees' "lived expertise"—the authority of their firsthand experiences—is vital for fostering genuine inclusivity.

Here's how leaders can successfully amplify these powerful personal narratives:

🔍 Stay Curious: Validate and respect unique experiences by actively listening, asking open-ended questions, and suspending assumptions.

🗣️ Watch Your Words: Intentionally choose language that affirms employees' experiences. Instead of minimizing accomplishments (e.g., "She got lucky"), highlight specific insights and contributions.

🧠 Uncover Bias: Question traditional talent assessment criteria by probing deeper into overlooked strengths and insights, identifying biases, and intentionally incorporating lived expertise into leadership decisions.

📊 Leverage Data: Gather honest employee feedback and transparently act on it, building trust and encouraging continued openness.

🌱 Champion Grassroots Efforts: Support affinity groups and ERGs that foster community, amplify diverse narratives, and educate colleagues, creating a tangible impact across the organization.

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Slash Hiring Costs With Google Business Profile

Small businesses often grapple with expensive recruitment—averaging $4,700 per hire. But there's a free, overlooked solution right at your fingertips: Google Business Profile (GBP). Ideal for hourly and entry-level roles, GBP posts jobs directly in Google Search and Maps, dramatically reducing recruitment expenses.

Here's how to effectively leverage GBP in your hiring strategy:

📝 Craft Engaging Google Posts: Create concise job announcements (under 100 words) highlighting role details, pay, and perks. Include a strong call-to-action and hashtags to boost visibility.

🔄 Refresh Listings via Google Updates: Maintain visibility with weekly updates. Highlight incentives like sign-on bonuses or flexible schedules to attract applicants' attention.

📅 Amplify Hiring Events: Use Google Events to promote job fairs and open interviews. Post initial announcements two weeks in advance, with regular reminders to maximize attendance.

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Your Biggest Hiring Competitor May Surprise You

Think your hiring rivals are just companies in your industry? Think again. Talent competitors—businesses outside your sector targeting the same candidate pool—can significantly impact your hiring success. Overlooking these competitors restricts your talent pool, delays hiring, limits innovation, and risks losing employees to better offers.

Here's how to outsmart talent competitors and land top-quality candidates:

📈 Analyze the Labor Market: Identify local talent competitors beyond your industry. Leverage labor market data on salaries, workforce trends and candidate availability to inform a broader hiring strategy.

🌎 Benchmark Locally, Not Just Industry-Wide: Understand compensation, benefits, and environments offered by nearby employers hiring similar roles, regardless of industry, to remain competitive and attractive.

📊 Harness Internal Workforce Insights: Review backgrounds of existing successful employees to uncover patterns and refine your candidate personas to welcome nontraditional but capable talent.

⚙️ Prioritize Skills Over Industry Experience: Focus on transferable skills like adaptability and problem-solving to widen your hiring pool and tap into overlooked talent.

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Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Human Resources Council.

This exclusive, vetted community brings together the brightest minds in the industry — human resources leaders and executives.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Human Resources Council today, and become part of an elite group of global HR leaders driving transformation in recruitment and human resources.