In today’s HR Pulse, gain insight into how:

• Employee life cycle marketing ensures engagement at every stage, from preboarding to offboarding, boosting retention and alignment.

• Redesigning the employee experience with smarter hiring, AI, and flexibility drives productivity and well-being in modern workplaces.

• Fostering belonging and wellness through preventative care, mental health support, and affinity groups helps high-pressure teams thrive.

These articles are penned by members of Forbes Human Resources Council, a community of successful human resources leaders on a mission to inspire.

Let’s dive in!

Why HR Should Embrace Employee Life Cycle Marketing

HR leaders have long applied marketing principles to attract talent, but the focus often fades after hiring. Employee life cycle marketing (ELM) flips the script, using marketing strategies across the entire employee experience, from preboarding to offboarding. Done right, ELM strengthens engagement, retention, and trust, driving success.

Here’s how you can lead with ELM:

📅 Preboarding Matters: Keep enthusiasm high post-offer with clear communication—like Day 1 agendas, personal notes, or role-specific details. Avoid the dreaded “radio silence.”

🗺️ Map Key Moments: Chart experiences like promotions, relocations, and life events. Tailor communications to meet employees where they are.

🎥 Story-Driven Campaigns: Treat internal initiatives like brand campaigns. Use storytelling and clear calls to action to inspire alignment and belonging.

🤖 Tech-Powered Personalization: Use automation and omnichannel tools (email, Slack, etc.) to deliver timely, targeted messages, especially for deskless workers.

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Redesign Work To Unlock Productivity

Boosting productivity isn’t about adding more tools or meetings; it’s about rethinking the employee experience. From hiring strategies to leveraging AI, leaders must focus on smarter, more human-centered work environments. When employees thrive, so does business performance.

Here’s how to get started:

🛠️ Redefine Roles: Focus on outcomes, not outdated job descriptions. Automate low-value tasks and craft roles that empower meaningful contributions.

🌍 Hire Without Borders: Move jobs to talent with remote-first roles and inclusive mobility strategies.

🤖 Leverage AI Wisely: Use AI to enhance human potential, not just digitize old processes. Free teams to focus on high-impact work.

📈 Advocate for Careers: Shift from career planning to career advocacy by enabling flexibility and global mobility.

💡 Multidimensional Flexibility: Customize work hours, roles, and workloads to fit diverse life stages and needs.

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4 Ways To Foster Belonging & Well-Being In High-Pressure Workplaces

High-stress roles demand intentional strategies to support employee wellness and foster belonging. By investing in preventative care, mental health resources, and community-building programs, organizations can create environments where employees thrive—even under pressure.

Here’s how to make it happen:

💉 Embrace Preventative Healthcare: Offer flexible time for wellness appointments and normalize health-focused conversations to prioritize physical resilience.

🏃 Promote Movement: Introduce team-friendly fitness challenges, like "Beat the CEO," to encourage physical activity and build camaraderie.

🧠 Expand Mental Health Support: Provide counseling, resilience workshops, and regular check-ins to normalize mental health conversations and reduce stress.

🤝 Encourage Affinity Groups: Create communities that foster connection, psychological safety, and cross-functional collaboration to celebrate diversity and deepen engagement.

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Wrapping Up

If these articles sparked your interest, we have a network that you will absolutely love: Forbes Human Resources Council.

This exclusive, vetted community brings together the brightest minds in the industry — human resources leaders and executives.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Human Resources Council today, and become part of an elite group of global HR leaders driving transformation in recruitment and human resources.